The Social Networking Academy

Steps to a Successful Online Presence

Step # 1 - Current Assesment
1. Current online Presence Analysis

Step # 2 - Market Research and Analysis
1. Keyword Research and analysis
2. Competition Research and Analysis

Step # 3 - Establish a "Local based" Presence on the Internet
1. Google Places built
2. Google + setup
3. Google + Business Page
4. Basic optimization

Step #4 - Can the local customer find you on Page 1?
1. Google Places Advanced Optimization
2. Customer Review Program

Step # 5 - Solidify your Presence on the Internet
1. Current Website brought up to minimal seo standards
2. Geo localizing
3. Localized
4. Keyword optimized

Step # 6 - Get Social
1. Facebook Fanpage
2. Twitter
3. Facebook/Twitter/Website integration

Step # 7 - Reporting
1. Traffic
2. Ranking

Step #8 - Can the customer find your website?
1. Ongoing Website on-site optimization
2. Website additions
3. Ongoing off-site optimization
4. Localized Geo targeted SEO
5. Optimization
6. Socialize System

Step # 9 - Socialize your Marketing
1. Facebook Management, marketing and optimization
2. Facebook Places
3. Twitter Management, marketing and optimization

Step # 10 Lead Capture and Autoresponder
1. Lead Capture on site and Autoresponder Setup

Step # 11 - Time Sensitive Marketing
Multiple Choices:
1. Email campaigns
2. Tweeter campaigns
3. Text Messaging campaigns

Step # 12 - Video Marketing

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The Social Networking Academy

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