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Small Businesses on the Internet

Most people talk about starting a business online, but they fail to think about having one from their own home first. This would mean building up a business at home that has local customers and then going to the world wide web to expand. There are a few good reasons to do this, and most don’t think of them in their hurry to see profit. Going online right away when you have thought of a small business to start can be a mistake if you are going into business for yourself for the very first time.

It can be hard to be patient, but when you have a small business to start, you should always start small. Starting at home and working on your business and your product is a good idea before you go public. If you are making candles, for instance, you can imagine that you have to have something good to make sales in your community, but when you want to go online, you have more competition than you will have locally. That means you have to have something that is almost flawless and unique, which is hard to do.

Selling locally is easier, and should be mastered. Any small business to start has to have time to go through growing pains before it can be all that it can be. Even then, there is always room to grow and improve. Starting out online can be defeating if you have not worked out all the kinks in your product and in the way you wish to do business. You may sell nothing when you have a small business to start, or you may take off so fast that you can not keep up. That means you can not fill your orders and your customers are going to go away rather quickly. You will be done before you could even begin.

The Internet is definitely the place to be when you have a small business to start, but you do want to be smart about what you are doing and when you do it. Don’t rush in without being properly prepared first. Thinking about how you are going to present your business online is almost as hard as coming up with an idea for a small business to start. Take your time and make sure your web site reflects your business and your product as well as possible, and make sure everything works like clockwork before you go live. You will be glad that you did.

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Steps to a Successful Online Presence

 

 

Step # 1 - Current Assesment   
1. Current online Presence Analysis

 

Step # 2 - Market Research and Analysis 
1. Keyword Research and analysis
2. Competition Research and Analysis

 

Step # 3 - Establish a "Local based"  Presence on the Internet 
1. Google Places  built
2. Google + setup
3. Google + Business Page
4. Basic optimization

 

Step #4 - Can the local customer find you on Page 1?  
1. Google Places Advanced Optimization
2. Customer Review Program

 

Step # 5 - Solidify your Presence on the Internet 
1. Current Website brought up to minimal seo standards
2. Geo localizing
3. Localized
4. Keyword optimized

 

Step # 6 - Get Social  
1. Facebook Fanpage
2. Twitter
3. Facebook/Twitter/Website integration

 

Step # 7 - Reporting
1. Traffic
2. Ranking

 

Step #8 - Can the customer find your website? 
1. Ongoing Website on-site optimization
2. Website additions
3. Ongoing off-site optimization
4. Localized Geo targeted SEO
5. Optimization
6. Socialize System

 

Step # 9 - Socialize your Marketing 
1. Facebook Management, marketing and optimization
2. Facebook Places
3. Twitter  Management, marketing and optimization

 

Step # 10 Lead Capture and Autoresponder  
1. Lead Capture on site and Autoresponder Setup

 

Step # 11 - Time Sensitive Marketing
Multiple Choices:
1. Email campaigns
2. Tweeter campaigns
3. Text Messaging campaigns

 

Step # 12  - Video Marketing 

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