1. Separate professional from personal

Your clients don’t need to see the latest pictures of your pets, or hear about your latest haircut. Keep your personal information on your personal profile, and establish a separate page for your business. If you like, you can hire someone else to be a sort of proxy for you who can represent your brand. This might be helpful if you already have a significant personal presence on Facebook.

However, you might also use your personal networking to your advantage. When you set up your business page, you can incorporate those friends who share your interests into your target market. Still, your personal profile and business pages should be separate.

2. Your page name

This is important, because you can’t change it later. You will have to shut down your page and build a new one, and that can mess with your client base. So consider key words when you develop your page name, and make it a good one. Put lots of thought into it.

3. Your landing page

This is like the “home page” of a website. It needs to have a compelling image and good information right off the bat so that visitors will be inspired to click the “Like” or “Become a Fan” buttons. You can use something called FBML, which stands for Facebook Markup Language, to create a unique and interesting landing page.

4. Tabs

You can also use FBML to create tabs, which are visible buttons on your page that represent applications, or apps. Twitter, Networked Blogs, Events, and Inbox are just some of the apps you can put on your business page. These really help promote your business as they give visitors and fans a chance to interact and connect with you and your business.

5. The value of personal communication

One of the appealing things about Facebook is the personal interaction it encourages. In a world of automation, customers appreciate a “live human” at the other end of the keyboard, mobile device, or computer screen! The telephone used to provide this, but with more and more businesses resorting to automated customer service, Facebook gives your business an edge. So try to communicate with your fans and followers regularly, and on an individual basis as often as possible. Happy fans then tell their friends.

If your business grows to the point that you can’t handle all the individual contact, consider outsourcing this to someone else who is closely associated with your business.

If you want to make money on Facebook, you’ll need to invest some time and probably some money. Here are some tips for beginners who are new to the Facebook scene (or at least the money-making aspect of Facebook).

1. Facebook itself

Facebook has various groups dedicated to helping others make money online. Search, find, and join these groups and learn as much as you can from them. Take free resources like e-books and other instructional items.

2. Take it easy

Sources say it’s really better if you take it fairly slowly in the beginning. As a beginner, you are learning as you go, and it’s far easier to “cut your teeth” on one project and then apply what you’ve learned to other projects once the first one is underway. Otherwise, you will be trying to learn too many things at once and may get overwhelmed.

3. Your fan page

You will need to have a compelling fan page or “landing page” for visitors. This is where you can post pictures, graphics, and other interesting images that are relevant to your business. This page is also where you can host giveaways, contests, and other promotional events.

4. Facebook advertising

Once you have your fan page set up, you can begin making money with Facebook ads. You will need to research your market – the type of people you’re selling to – by searching Facebook users’ profiles. (There are various ways to do this – by keywords, common interests, and so forth.) Then you can develop an advertisement that can be posted on the side of their Facebook page. This is why single people end up with “Meet Singles” ads on their Facebook pages, and why people who like to cook may see chef supply companies ads on their pages.

5. Apps

Apps, or applications, are bits of software you can utilize on Facebook. They can be purchased, or you can develop your own. Sometimes a unique app can be a good selling point. Sources say you don’t have to be techno-savvy to create apps; it’s apparently a relatively user-friendly process. There are many tools and resources on the internet to help you in this area.

What are you passionate about?  What’s your hobby?  Wouldn’t it be great if you could also make money from your unique passion?

You can as an affiliate marketer. Affiliate marketing is a great way to build an online income part time or full time, you can work from home. It’s extremely low risk and it’s easy to learn.

Here’s how to turn your passion or hobby into an affiliate goldmine:

1. Choose the passion/hobby you’re going to build a website or blog around. You’re going to be writing, thinking about, planning and talking about your topic every day. Make sure it’s a topic you’re passionate about.

2. Make a list of 50 article topics or blog posts you can write, record as an audio or make a video about. If you’re passionate about your topic then you’ll be able to easily come up with 50 things you want to talk about. And know that you don’t have to write if writing isn’t your thing. You can make audio recordings or make videos too. You just need to be able to enthusiastically discuss your topic.

3. Get online and research affiliate programs. Look in affiliate directories and visit the websites of companies you have used, respect and enjoy. Look for affiliate programs that have a good reputation.

4. Create your website or blog. There are many options here, one of the easiest is to purchase a domain name and set a WordPress blog up on it. There are tutorials and guides to help you do this yourself.

5. Grab that list of 50 topics and start creating content. Content is your foundation and the way you’re going to attract visitors and make sales. Content can be in the form of:

* Reviews
* Articles
* Reports
* Case studies
* Interviews
* Courses
* Audio and video content too!

Be sure to strategically place your affiliate links in your content. The goal is to inform your audience and presell relevant products or services.

For example, if your passion is knitting and you’re talking about a holiday knitting project you might link to a store where you buy your patterns, assuming you’re an affiliate for them. Your reader may click through and make a purchase earning you a commission.

6. Create a plan to market your affiliate business. The more people who see your content and visit your blog or website, the more money you can make. It just makes sense to promote your business. Social networking is a great way to accomplish this because it lets you interact directly with other people who are interested in your topic.

However you can also use:

* PPC
* Banner and text advertising
* Article marketing
* Newsletter/ezine marketing
* Joint venture partnerships

There’s little that is as rewarding as making money doing something you love. Why not take a few steps to turn your passion or hobby into an affiliate goldmine?  There’s little to no risk and the joy and wealth that can be obtained may be life changing.

1. Be careful

It’s wise to exercise care when you set up your business profile. You may or may not already be on Facebook to socialize, but it’s a good idea to keep your business Facebook page separate. It’s also a good idea to limit who reads your status updates so that your personal news does not conflict with your professional news.

You can use Facebook’s privacy settings to control who sees your updates. And remember, privacy settings aren’t perfect; some cross-over is possible, so take care what you post. Some things you don’t need to share!

2. Your name

Most business people suggest using your real, full name in your profile – another good reason to pay attention to privacy settings. But you’re a business, so you want your name out there. Using your real name makes it a lot easier for people to get hold of you.

3. Your avatar

You will need to choose an avatar. Some successful business people suggest using a professional picture of yourself, but it’s entirely possible to get a good photo with your home camera. Let your “look” reflect the mood of your business (you don’t want to be pictured in overalls, for example, if your business is a professional marketer; but overalls would be an excellent look for a gardening business). If you have some photo software on your computer, you can adjust the background and so forth to construct a good avatar.

You can also use your business logo as your avatar. Various sources disagree as to which is the most effective from a business perspective, so ultimately it’s up to you and what you’re comfortable with. Consider your avatar’s look and colors, and see if it makes an effective avatar or not.

4. Think like a client

If you were a prospective client of your business, what would you like to see on a profile? Be thorough and truthful, but keep your prospects in mind. There are some things your clients don’t need to know, and other things they should know – remember, this is a business profile. Include those aspects of yourself that coincide with your business intent.

Something else to consider are online resources such as free printed guides and tutorials.

1. Making connections

Presumably, your business has an online presence elsewhere – a website, blog, or some such. On your site, it’s a good idea to set up a link to your Facebook page and vice versa. That way, visitors to your site can click on the link to your Facebook page, and Facebook friends can click over to your website. Giving clients and prospects the option of finding you on Facebook gives your business a personal touch. Facebook is known as a familiar network where people can interact one on one.

Another key to making connections is to offer your clients the ability to share your information. You can provide the ability to use Buzz, Tweet, or another social platform to your information quickly and easily.

2. Content

It’s a good idea to have a plan as to what you are going to say on your Facebook page. This is your page’s content – the information you present to your clients and prospects. Make it interesting, relevant and fresh so that people will stay when they visit and return for more content.

3. Interaction

It’s up to you as to how much interaction you want between yourself and your clients; but regardless, it’s a good idea to be consistent. If you want a lot of interaction, you’ll need to have interactive applications on your page (apps). These include things like contests, games, and special offers. Consider creating apps for your page, and your information has the potential to “go viral” and reach many people quickly.

4. Freebies

Interactive or not, business professionals generally agree that giving away freebies is a great way to promote your business. If you give away a few high-quality freebies, then your fans will be likely to purchase your higher-quality items or products you’re selling.

5. Advertise

You can use key words from Facebook users’ profiles to give your advertisements a specific target. You can post ads to your particular demographic. This can save you time and effort, and really get your message across to your target audience or market.

6. Individuality is “in”

It used to be that conformity was the key to success in the business world – you had to wear the right suit, act the right way, say the right things, and so forth. These days, however, unique individuality is in. You can use your own individual approach to sell your business. So don’t hesitate to capitalize on what makes you, you!

Let’s take a look at a few surefire ways to promote affiliate offers.

Reviews

Reviews are one of the most powerful ways to promote affiliate offers. Before many people make a purchase, they look for product reviews to help them make a decision. They use reviews to compare features, prices, and of course to help justify their buying decision.

You can tap into this need by writing quality reviews for the products you represent. A good review will identify the product features and benefits. It will present all the pros and cons of the product in an honest light. Presenting your review in the most unbiased manner possible will help your readers trust you and what you have to say.

When writing your review, don’t make it sound or read like a sales page. That’s the job of the company sales page you’re linking to. The review should be designed to presell the product. And of course, be sure to include a link or two to the product sales page so you can earn a commission.

Articles

Just like reviews, people read online to learn more about a problem they have or a desire they wish to fulfill. Articles, designed to inform and help people solve their problems will be read, passed along and linked to. When you include links in these articles to your affiliate products, you make sales. It’s one of the strongest ways to promote affiliate products.

Publish articles on your website, as blog posts, in your newsletter or ezine, on partner websites and blogs and on article marketing sites that allow affiliate links.

Audio and Video

Just like articles, audio and video content is also a great way to promote affiliate products. Unfortunately, it’s tough to link to products in audio and video. That being said, there are ways to link in audio and video content and you can work around it by referencing a link to the product on your website or blog.

Reports and Ebooks

At this point you might be noticing a trend – content is a great way to promote affiliate products. Reports and ebooks offer a tremendous amount of value to the reader because they take a larger look at how to solve a problem. They’re more in depth than a standard article. For example a book or report on dog housebreaking is going to be a lot more detailed and potentially helpful than an article on the same topic.

Just like in an article, you would include links to relevant affiliate products in the reports and ebooks.

If you’re looking for surefire ways to promote your affiliate products, you can’t go wrong with content. Any form of content, as long as it offers your readers value and benefit, is a great vehicle for affiliate promotion. Get busy creating your content strategy today!

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Information marketing works in much the same way an affiliate marketing business works. Business owners choose a niche to specialize in. They build a website supporting their niche and they publish an abundance of content to market and promote their website.

Information marketers make their money selling information products like ebooks, reports, online courses, teleseminars, and workshops and so on. Though they likely give away articles, reports and smaller packages of content much like an affiliate marketer would to build their list.

Affiliate marketers make their money by promoting the products of others and earning a commission. Where an affiliate marketer can really profit is by writing information products or having them created and using the product to simultaneously promote their affiliate products and/or services. This promotion is generally accomplished by including relevant affiliate links in the information product itself.

As an affiliate marketer you can sell your information products for a profit or you can give them away. It largely depends on your goals and how you integrate the two business models. It should also be noted that you’re not limited to simply creating reports and ebooks as information products.

While reports and ebooks are both easy to create and market, you can use other information products if they better suit your audience’s preferences and/or your skills and personality.

You can create:

* Videos
* Online courses
* Teleseminars
* Software
* Podcasts
* Even blueprints and tip sheets can be useful.

However, you choose to share your information with your audience, combining these two business models packs a powerful and profitable punch.

Publishing content like an ebook or a report helps boost your credibility as an authority in your industry. It positions you as an expert in your field and it provides a valuable resource for your audience. Sprinkle a bit of your personality in your information products through stories and anecdotes and you have tapped into most of the triggers for making a buying decision.

Couple the purchasing triggers with the fact that content is the perfect platform to presell the need for and benefit of various products and services and you have a winning combination.

Information marketing and affiliate product sales go hand in hand quite nicely. Take a look at your content plan and see where you can capitalize on the combination business model of information and affiliate marketing.

1. Determine your demographic

Known variously as your “target market,” “target audience,” “demographic,” and so forth, determining just who it is you’re selling to is a step that shouldn’t be skipped. Facebook actually offers tools for you to research your demographics’ Facebook presence – find out the groups, events, and individual profiles that are relevant to your business.

2. Build your own business community

Facebook is about making connections. Building communities via Facebook is a good way to conglomerate members of your demographic and find new ones. For example, your clients and fans may join one of your groups and invite their friends to join as well. Keep it interesting and lively by holding discussions, virtual events, providing exciting information, and so forth.

Another note on community building – remember that this is a feature at the heart of Facebook, so direct sales ads tend not to do as well. The majority of Facebook users are on the site because they want to form relationships, not necessarily because they want to buy something.

3. Facebook resources

Facebook offers guidelines and tools for advertising. Check out www.facebook.com/FacebookAds for details on how Facebook recommends you advertise through them. You can develop your ad through a tool offered at www.facebook.com/advertising, too. You can just begin with an image and a brief tagline or description. Your ad will appear on the right side of those Facebook pages you have targeted.

4. Key words

It’s a good idea to learn to integrate key words into your ads. These are words that are gleaned from people’s profile information, and you can use these key words in your ad to customize it to a particular demographic. In fact, what you find in people’s profiles is key to filtering out who is in your target market and who is not.

5. Set a budget

Setting a budget will help prevent you from experimenting with a lot of different ad techniques, thereby wasting money and time. Your advertising campaign should have a definite budget limit, and your goals need to be clearly defined alongside it. In other words, you need to know just what it is you expect for your advertising dollar.

6. Look at the ads of others

Consider doing some research – click on the ads you see on your Facebook page, and see what they are up to. What kind of ads seem effective? Which ones have an approach that appeals to you? Which ads keep appearing over and over, indicating they have something that’s working for them?

1. The App

Probably the most important marketing strategy you can employ is the app (or many apps). Short for “application,” apps are software that can enable you to do all sorts of interactive things, from hosting events to holding contests. Here are a few of the apps you might consider adding to your Facebook business page.

* Inbox – This app allows you to send messages to contacts and customers you select. You can send individual messages or mass ones; the point is you choose the specific recipients.

* Events – The Events app lets you spread the news about what’s happening. You can notify large numbers of people and update them quickly about an event and its details.

* Badge – Link Facebook users to your website with the Badge app. It’s a good idea to have a “Find us on Facebook” button on your website, too.

* Networked blogs – You can use this app to update your latest blog post in your profile feed.

* Platform: Make your own – You can customize your own applications on Facebook using Platform. This could be a way for your creativity to make your business stand out.

2. Research your market

Any marketing strategy is improved with market research. You can research Facebook’s demographics online – articles abound that relate the results of case studies and demographic research. This might best be tackled through an online search – type “research Facebook demographics” into your search engine and examine the results. You can also search Groups on Facebook in many markets.

3. News feed

There are various tactics for getting your information to spread rapidly, but some knowledgeable Facebook users say that news feed is the best way to get this kind of coverage. The news feed is the central part of your Facebook page; it’s where your activity is posted and it’s the first thing people see when they visit your page.

4. Selling items

Facebook recently got on board the retail train – the relatively new “Payvment” app allows you to upload your inventory to Facebook and sell your items from your page. Customers can purchase items through the now-familiar shopping cart/checkout strategy, right from your Facebook page. You even have the option of offering discounts to people who click the “Like” button.

5. Join groups

Joining groups gives you a means by which you can post informative videos, links, and so forth in your demographic. Join groups that are relevant to your business and participate. You can also form groups of your o